The purpose for all the advertisements was to be able to convert them into link clicks and purchases. Secondly, the other objective was to gain attention from the specific target audience as well as the average everyday user.
Being able to understand the various brands visions and goals to help connect it with the campaign and/or advertisements created. Also to create the advertisement copy to help persuade individuals into clicking and purchasing. The biggest challenge overall was to sell an experience or feeling rather than the product itself; bringing value to the consumer.
For these advertisements I really wanted to try and touch a pain point or find something people can relate to so it can be used as an attention grabber and sales tactic. Since the social media platforms that receive the most traffic from advertising are Instagram and Facebook, the advertisements were directed towards those two platforms specifically.