The Blog

THE BRIEF:
Dorel is a company which designs and manufactures for three areas: juvenile products, bicycles and home furnishings. The goal of this annual report was to represent and layout the information in a clean and professional way, while still being able to match the atmosphere and vision of the brand.

THE CHALLENGE:
Being able to display all the information in a professional and clean without it seeming too text focused. Also being able to keep brands aesthetic and branding throughout the whole report.

THE SOLUTION:
I made the report a balanced focus between text and visuals so that it was more interactive with the reader as flowing around pages. Having more images, charts and graphics helped to achieve the interactive aspect of it, also helping to make the booklet become more intriguing.

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