The Blog

THE BRIEF:
The Granville Island Brewery was in search for beer labels for their new craft beer: West Coast Pale Ale.

THE CHALLENGE:
The goal for these labels was the really catch the essence and aesthetic of the West Coast mood.

THE SOLUTION:
To help emphasize the West Coast aesthetic, I created the water and sunset as the main focal elements. The typography and layout is also very important as this helps to create the mood visually as well with the cursive and bold text. The colours chosen also helps the design by adding further meaning to the label. The final label (middle – fan favourite) would include a die cut as well as having the bubbles on the bottle screen printed on.

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