The Blog

THE BRIEF:
Kith represents a very high end position in the streetwear community as Versace is one of the most well known designer brands. With the collaboration of the these two well known brands in opposite fashion sectors, I felt that it needed more special treatment with a website dedicated to the collection.

THE CHALLENGE:
Being able to create a high end and luxurious looking website while also maintaining some of the aspects involved in streetwear brands and clothing.

THE SOLUTION:
I did research on both Versace and Kith’s website, along with multiple other designer and streetwear branded websites. I collected information about both styles of websites and created a combination of the two so that it applies to both target audiences. I created multiple sections such as a homepage, lookbook, online shop, and locations where you can purchase in-store.

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