The goal of this project was to re-design and revamp the logo for North Shore Rescue that really symbolized and emphasized the kind of brand they are, as well as the services provided by them. Additionally, the consumers should have a quick understanding of what the organization does based on the logo.
Being able to easily distinguish what the brand is all about based on a quick glance of viewing the logo. Also to create a set rule of guidelines to follow when applying the logo in different placements and medias; to show how you can use it.
I wanted the consumer to know instantly that it was a rescue service provider that worked mainly in the mountainous and oceanic areas; reasoning for the mountain illustration. Additionally I added a wave cut out at the bottom of the mountain to symbolize they not only work in mountainous areas, but oceanic areas too. The cross at the top came last to bring everything together. Including the traditional medical health symbol gave the design a sense of security, trust and protection.