The apparel brand, PoCo Productions focuses on creating an impact for the new generation youths and teens. They want to be recognized for their brand identity as well as having a streetwear aesthetic style. They want to create a positive aspect and feeling through their garment designs while still having a unique and “cool” feel to it.
Being able to understand the brands vision and create a whole brand identity from a blank canvas; logo & graphics design, web design, advertisements, social media, and print.
I re-created the logo based on the sketch and first logo that had originally been done to give it a more bold and clean look. Using the smile really emphasizes the positivity factor and the message they are trying to reach to consumers. I added the gold and diamond teeth to give it that unique and “cool” feel, and to help attract the attention of the youth and teens.