The Blog

THE BRIEF:
Simple Fits represents an online apparel e-commerce store selling multiple branded products. Their brand is directed specifically towards the streetwear fashion industry. They also donated from every purchase to an organization to something that was important to them which was saving the trees. The brand was also in need of a logo to represent who they are as a company.

THE CHALLENGE:
Being able to adjust and work with the customizable functions with Shopify instead of WordPress. Also being able to apply basic HTML/CSS functionalities to get some elements exactly customized the way they wanted. 

THE SOLUTION:
Due to Shopify being limited with many functionalities, I decided to create the website as visually appealing as possible, as well as have an easy navigation for the consumer to get around the website. For the logo, the leaves element in the back was added to represent what is important to them; saving the trees. With the bold square and text, this way the logo can be scalable at any size while still being able to distinguish what the logo is.

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