The Blog

THE BRIEF:
The covers of The Georgia Straight focus on creating a strong visual to speak and tell what the main story is all about. The cover must be interesting enough to grasp the attention of the daily readers.

THE CHALLENGE:
Being able to interconnect both the cover and the cover story inside by using elements that can be featured in both. This way, the reader knows immediately that they are on the highlighted cover story section which connects to the front cover.

THE SOLUTION:
I created the scene of a Bitcoin funeral and specifically used the term, “Canadian Investors” to grasp the attention of the daily readers. I also used the illustrations of the bitcoin, the people and the coffin as elements that can be intertwined in the cover story which makes it easily distinguishable that this is the highlighted story.

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