Kith represents a very high end position in the streetwear community as Versace holds its place as one of the most well known designer brands. With the collaboration of the these two well known brands in opposite fashion sectors, I felt that it should have had more of a special treatment with a website dedicated to the collection and collaboration.
I did research on both Versace and Kith’s website, along with multiple other designer and streetwear branded websites. I collected information about both styles of websites and created a combination of the two so that it applies to both target audiences. I created multiple sections such as a homepage, lookbook, online shop, and locations where you can purchase in-store.